Roberto Kaluvayu

Atlas Group Lda

Atlas Group is the distribution channel of the PEG in Angola. Born only in 2000, it has quickly become one of the largest commodity and FMCG importers in the country. Atlas imports a robust portfolio of commodities and goods from brands renowned for their superior value and quality. This is achieved through very close relationships with its first class suppliers cultivated by its numerous purchasing sister companies dispersed across the globe. With such relationships and a keen eye on the needs and desires of our loyal customers, we contribute to the lives of people in the communities in which we live and work by bringing quality and value into their homes and onto their tables. Our success results in part from our ability to foresee shifting market trends and needs, upon which we tailor our operational strategies so as to always remain a step ahead of the competition. By employing a dual strategy in terms of our target markets we are ensuring our market leadership in the years to come. Aside from being leaders in the informal market, which still to this day remains the main channel for most Angolan's daily consumption, we are also targeting the booming formal market which promises to slowly replace the traditional one (or former). We place great importance on fostering strong, amicable relationships with supermarket, caterers, and minimarket chains so as to provide superior services and care.