eSivivaneni Media

ESivivaneni Media is a graphic design and visual communications company. ESivivaneni Media will be concentrating on corporate identity of established companies. The targeted customer is a small- to medium-size company that has been established for five to 15 years. The company has done well with the business so far, but they are in need of a new corporate identity to allow them to move to the next level. ESivivaneni Media will operate out of a small office in the Matsapha industrial site. For months Nhlanhla Thwala and Mcondisi Dlamini will be both working as graphic designers and later will be hiring an assistant to help with reception work as well as administrative details. ESivivaneni Media will offer companies a fresh perspective regarding corporate identity and visual communication. Mcondisi has a unique background where he has business skills and creative skills. Most firms come solely from creative backgrounds. While this is useful for the crafting of logos and other devices of visual communication, it lacks the intuitive business mindset that Mcondisi brings to the firm. This competitive edge allows Mcondisi to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas. This is useful since the clients are more business oriented.