Wise Marketing Aruba

Wise Marketing What is Marketing? Marketing for us at Wise Marketing means: "Getting Customers to believe that your products and services are important and that they deliver a better value than the compitition's. Smart companies see marketing as an investment. That's because the marketing function may be the most critical in any organization. Why is Marketing so important? Marketing is how companies wage competitive battle in the marketplace. If a company doesn't fight the good fight, it won't be around long. Companies that excel at marketing not only survive, but they grow in value. Why hire Wise Marketing? Marketing is hard work. It's a world of ambiguity, and constant challenge. Think about the things that change for a company. For example, consumer trends. New generations of consumers, millennials for example, have different needs than previous generations. We can help you to adapt to that. Competition changes, new competitors enter the market, and the old competitors try new things to take your customers away. Making business is also affected by changes in technology. Innovations in new products, as well as new ways to connect to customers, especially social media, have a dramatic impact on the marketing function. But companies are also affected by external factors, like political climate, economic conditions, as well as the regulatory environment. Within an organization, think of the marketing function as the hub of a wheel. Connected to that hub are all the other activities within that company. Operations, sales, finance, and so on. The marketing function coordinates all these other activities to create value for customers. It takes talented, well trained people, led by experienced marketing leaders. Look at the most successful companies today, and you'll find that they invest in their marketing.