SAMAH ALAM ELDEEN

Samah Alam Eldeen is a Sudanese sustainable modest fashion which is women's ready to wear line for business attire, casual, and some other items for occasional and seasonal events. It's established in Covid-19 pandemic era in November 2020 by the talented Designer and Engineer Samah Alam Eldeen. SAE's Collections are made of sustainable materials sourced form Turkey which are biodegradable, soft, comfortable, and very breathable to suit women's everyday outfit in hot climate environments. The designs are simple, elegant ,chic and versatile that can be worn in different styles inspired by the nature, geometric patterns, and architecture. We're aiming to be one of the fashion gurus among Sudan, Africa and world wide. It is founded to enhance our life by building a wellbeing wardrobe by producing a high finished garment in international standards made by local labours in Sudan through sustainable production to satisfy customers needs and wants , to encourage local production, to empower women, to reduce unemployment , to inspire youth to become productive instead of consumed, to minimise imported clothing, and to encourage innovation and craftsmanship. We position our impact on community and environment as critical measurements of our success. The story behind the logo, SAE is the abbreviation first and last name of the founder's name and the crown icon refers to her nickname as she's known for Princess. . . Your Feminine Feel